Actual position: Associate Professor, Head of the Department of Arts, Architecture and Design, at Pontificia Universidad Javeriana Cali, Colombia. Professor at the Visual Communication Design program, at the Master's degree in Marketing and at the Master's degree in Business Administration, at Pontificia Universidad Javeriana Cali, Colombia. Visiting Professor for the Master Degree Program in Innovation and Design Management, ISAD, Autonomous University of Chihuahua, Mexico. Doctor by the Polytechnic University of Valencia, Spain, Program of Methods and Techniques of Industrial and Graphic design, with Cum Laude distinction. Master in Design, Management and Development of New Products, by the Polytechnic University of Valencia, Spain, and specialization in Techniques and Methods of Industrial and Graphic Design at the same institution. Postgraduate degree in Environmental Planning and Sustainable Development at the Latin American Forum of Environmental Sciences -FLACAM-, UNESCO Chair in Sustainable Development, La Plata, Argentina. Architect with Cum Laude distinction, University of Los Andes, Merida, Venezuela. Director of the Visual Communication Design Program at Pontificia Universidad Javeriana Cali, Colombia (2014-2019). Researcher, consultant and guest lecturer at Polytechnic University of Valencia, Spain, tenure professor and Director of the School of Industrial Design at University of Los Andes, Merida, Venezuela. Lecturer in different international events, experience in consulting activities and projects of design management, design methodology, systemic design, strategic design and innovation management. Participation in framework agreements with companies to conduct research and development of products and services in fields such as design driven by user experience, emotional design and processes of value co-creation between organizations and individuals. Participation in different national and international research projects funded by institutions such as the Spanish Agency for International Development Cooperation (AECID), the University of Los Andes, the Polytechnic University of Valencia, and Pontificia Universidad Javeriana Cali.